The Malaysia International Halal Showcase (MIHAS) returns from 17 to 20 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, reaffirming its position as the world’s largest Halal trade event. Organised by the Malaysia External Trade Development Corporation (MATRADE) and hosted by the Ministry of Investment, Trade and Industry (MITI), MIHAS serves as a pivotal platform for connecting global industry players within the Halal ecosystem.
Whether your goal is to expand internationally, forge new strategic partnerships, or reinforce your Halal brand positioning, MIHAS 2025 offers unparalleled opportunities to achieve all three.
1. Unlock Opportunities in the US$7.7 Trillion Halal Economy
The Halal industry has grown into a significant economic force, with the global market projected to reach US$7.7 trillion by end-2025 (Consultancy Asia). The demand for Halal-certified goods and services continues to rise, driven by both Muslim-majority and non-Muslim markets that prioritise quality, transparency, and ethical standards.
2. Connect with Buyers from 90+ Global Markets
MIHAS 2025 offers access to a broad spectrum of international buyers, distributors, importers, and procurement agencies from over 90 countries. This diversity provides exhibitors and visitors with unique cross-border opportunities in trade, sourcing, and investment.
3. Meet Qualified Buyers Ready to Transact
Through MATRADE’s International Sourcing Programme (INSP) and targeted business-matching activities, MIHAS connects exhibitors with pre-qualified buyers actively seeking Halal-certified products and services. These are not casual visitors — they are decision-makers ready to engage.
4. Explore the Full Halal Ecosystem
MIHAS features 14 industry clusters, encompassing:
- Food & Beverages
- Islamic Finance & Fintech
- Modest Fashion & Lifestyle
- Pharmaceuticals & Medicals
- Food Technology & Packaging
- Muslim-Friendly Tourism
- Cosmetics & Personal Care
- E-commerce, and more.
This integrated platform enables participants to explore end-to-end solutions and partnerships across the full Halal supply chain.
5. Participate in Knowledge-Enriching Forums
In addition to exhibition opportunities, MIHAS offers access to expert-led Knowledge Hub sessions. These forums provide strategic insights into consumer behaviour, global Halal regulations, digitalisation, compliance, and sustainable business practices.
6. Benefit from Institutional and Government Support
Backed by the Government of Malaysia, MIHAS provides an environment of credibility, transparency, and institutional confidence. It is supported by key agencies, including JAKIM, HDC, SME Corp, and international trade offices, facilitating deeper engagement and policy-driven trade facilitation.
7. Enhance Your Brand Credibility and Market Reach
Exhibiting at MIHAS positions your organisation as a serious player in the global Halal market. It strengthens your brand’s credibility, reinforces your Halal compliance, and provides international exposure in a competitive landscape.
8. Discover the Future of Halal
MIHAS is where innovation meets opportunity. From Halal blockchain applications and AI-driven compliance tools to sustainable product solutions and digital Halal finance — the event showcases the next frontier of Halal industry development.
MIHAS 2025 is more than just a trade exhibition — it is a strategic gateway to growth for businesses in the global Halal space. Whether you’re entering new markets or scaling established operations, MIHAS connects you with the right people, insights, and platforms to succeed in the trillion-dollar Halal economy.
📅 Save the Date: 17–20 September 2025
📍 Venue: Malaysia International Trade and Exhibition Centre (MITEC), Kuala Lumpur
🔗 Visit: www.mihas.com.my
Verify HalalTM is proud to be the official media and knowledge-sharing partner of MIHAS 2025. Join us and be part of the Pinnacle of Halal Excellence!
by: MIHAS Secretariat.
