KUALA LUMPUR, 20 September 2025 – Serunai Commerce Sdn. Bhd., a leading pioneer in Halal digital solutions, proudly emerged as one of the distinguished winners at the Malaysia International Halal Showcase (MIHAS) Awards 2025, receiving the coveted Services Excellence Award.
The MIHAS Awards, organised by the Malaysia External Trade Development Corporation (MATRADE), is recognised as one of the most prestigious accolades in the global Halal industry. This year’s 12th edition of MIHAS Awards honoured 14 winners across two major categories, spotlighting innovation, sustainability, and emerging stars within Malaysia’s thriving Halal economy.
Serunai Commerce’s recognition underscores its commitment to transforming the Halal landscape through technology, digital assurance, and ecosystem building. As the creator of globally recognised platforms such as the Verify Halal™ app and VH SMART™, Digital Halal Assurance System, the company has played a pivotal role in strengthening Malaysia’s position as a trusted hub for Halal integrity and compliance.
YB Dato’ Seri Reezal Merican Naina Merican, Chairman of MATRADE, said the MIHAS Awards embody Malaysia’s commitment to innovation and sustainability under the 13th Malaysia Plan, while affirming the country’s leadership in Halal excellence. MATRADE CEO, YBhg. Dato’ Sri Mohd Mustafa Abdul Aziz added that the winners, including Serunai Commerce, demonstrate how Halal is not just about compliance but also about competitiveness, innovation, and long-term growth.
The Services Excellence Award category highlights companies making outstanding contributions in Halal services, including logistics, e-commerce, technology, and support industries. Serunai Commerce stood out for its digital-first approach, promoting transparency, Halal traceability, and cross-border trade facilitation for Halal businesses worldwide.
By earning this recognition, Serunai Commerce cements its role as a trailblazer in digital Halal transformation, while inspiring other enterprises to innovate and expand globally. The win also strengthens its credibility and visibility in international markets, opening doors to new partnerships, collaborations, and trade opportunities.
The MIHAS Awards 2025 not only celebrate excellence but also encourage more businesses to embed ESG values, sustainable practices, and digitalisation in their operations. For Serunai Commerce, this milestone is both an honour and a motivation to continue driving forward the mission of empowering SMEs, regulators, and global partners in building a responsible, future-ready Halal economy.
