KUALA LUMPUR, Feb 27 – Industry leaders and stakeholders convened at Sofitel KL Damansara for a pre-launch fireside chat of the third edition of Food & Drinks Malaysia by SIAL Network 2025, an event that will highlight the growing role of Halal-certified products in the global food and beverage (F&B) industry.

Taking place from July 1-3 2025 at the Malaysia International Trade and Exhibition Centre (MITEC), the event will bring together leading F&B brands, Halal industry pioneers, and key innovators to explore opportunities in one of the fastest-growing sectors globally.

Organized under the Salon International de l’Alimentation (SIAL) Network, a brand of Comexposium, the event will serve as a platform for industry professionals to network, showcase innovations, and gain insights into the latest Halal market trends.

Verify Halal^TM Talk: Exploring the Global Relevance of Halal

As part of the event, Verify Halal^TM Talk will take center stage, inviting renowned speakers to discuss the theme: “Halal: Not Just for Muslims.” This exclusive session will explore how Halal principles extend beyond religious boundaries, influencing global food safety, ethical consumerism, and sustainable business practices.

Bringing together industry experts, policymakers, and thought leaders, Verify Halal^TM Talk aims to spark insightful discussions on how the Halal economy is shaping international markets and why Halal-certified products appeal to consumers of all backgrounds.

Driving Growth in the Global Halal Economy

Speaking at the event, Comexposium Sdn Bhd Exhibition Director (Southeast Asia), Henri Tan emphasized that trade fairs like FDM 2025 are evolving to meet market demands, particularly in the Halal sector, which is experiencing rapid expansion due to increasing consumer awareness and demand for Halal-certified products worldwide.

Deputy Plantation and Commodities Minister Datuk Chan Foong Hin graced the pre-launch gathering alongside representatives from the Malaysian Cocoa Board, the Malaysian Pineapple Industry Board, and Malaysia External Trade Development Corporation (MATRADE). Their presence underscores the importance of Halal-compliant supply chains in Malaysia’s agricultural exports.

A Focus on Innovation, Digitalization & Sustainability in Halal F&B

Under the theme “Crafting Tomorrow’s F&B Landscape: The Role of Innovation and Global Trends in Inspiring Halal Businesses”, the event will address key issues shaping the Halal F&B industry, including:

• The transformation of F&B trade fairs through digitalization, sustainability, and artificial intelligence (AI) for enhanced efficiency and inclusivity.
• The significance of trade exhibitions in strengthening regional and global Halal supply chains.
• How cross-border collaboration is unlocking new opportunities for Halal-certified producers and businesses.

With thousands of industry professionals from Southeast Asia expected to attend, the event aims to foster valuable partnerships, breakthrough Halal product discoveries, and strategic market insights that will shape the future of the global Halal economy.