A leading health supplement brand, VitaHealth has reaffirmed its commitment to providing Halal-certified products through the launch of the ‘Choose Halal, Choose VitaHealth’ campaign in collaboration with Guardian.
This campaign aims to instil confidence among Muslim consumers by ensuring that all health products offered by VitaHealth carry Halal certification from the Department of Islamic Development Malaysia (JAKIM).
Dr. KS Beh, CEO of VitaHealth (Malaysia & Singapore), emphasised that this initiative reflects the company’s dedication to meeting the diverse needs of Malaysians.
“‘Choose Halal, Choose VitaHealth’ represents our commitment to delivering Halal-certified products that provide peace of mind for Muslim consumers, who make up the majority of Malaysia’s population.”
“We ensure that each product we develop not only supports health but also aligns with Halal standards and values,” she stated in a press release during the campaign launch in Kuala Lumpur.
With over 70 years of experience in the industry, Dr. Beh highlighted that VitaHealth offers a wide range of health supplements, herbal formulas, and nutritional beverages, all of which are certified Halal by JAKIM.
She further explained that all products undergo stringent quality control processes at every stage of production, including raw material selection, manufacturing, packaging, and storage.
“The strategic collaboration between VitaHealth and Guardian allows consumers easy access to our premium Halal health supplements. VitaHealth products are now available at all Guardian outlets nationwide,” she added.
Meanwhile, Chase Watling, Commercial Director of Guardian Malaysia & Brunei, expressed his enthusiasm for the partnership, reinforcing Guardian’s commitment to offering the best choices for its customers.
“This collaboration demonstrates our dedication to meeting the growing demand for high-quality and trusted Halal products,” he said. The launch event featured various engaging activities, including product demonstrations and expert discussions with VitaHealth health specialists.
Nabiha Aimi, a corporate partner from MyVitaLab, highlighted the importance of maintaining a healthy lifestyle with high-quality Halal supplements. “With VitaHealth’s commitment to quality and Halal integrity, I am confident in recommending these products to the public,” she said.
Source: Sinar Harian.
